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Package's color should be complimentary with the product inside. Package's visual image on customers should be considered. One single colour or degrees of a single color on the backgroud of the package will have a positive effect of its image. The Text and the figures on the packaging should be easily idetified by the customer. The text on the package should explain the product correctly and can be seen easily. 1/4 of the packaging should be readable and 1/3 of it should be easily seen The packages like jar kind, For the flat packages, upper side of it, is the most glairing part and on these parts of the packagind shoul consist the company's name brand name and the features of the product.

Colors of a packaging is the most effective part of it and can manipulate the customer easily. And one should consider the colors correctly when preparing the packaging. Each color has very special and significant effects on people, like while White presents the sincerity, black expreses stillness, blues,rebellion. On the other hand Red impress terror, desire, vivd, joy, danger and the courage.

Blue shows noblity, and its degrees show the infinity. Yellow presents caution, motion, grace and shyness. Green expresses the hope,vividity, The purple explains to be introverter and innocense.